Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?
As a customer success manager or B2B marketer involved in post-sale engagement, you may be hearing more about customer-led growth (CLG), especially as a counterpoint to product-led growth. In the past...
View ArticleHow Are Post-Sale Customer Engagement Responsibilities Changing?
How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX...
View ArticleFive Ways To Get Aboard Customer Success
Simply keeping accounts on the training and adoption track, while necessary, is no longer sufficient to drive predictable growth. Learn how to engineer customer success experiences that deliver value...
View ArticleFour Advocate Personalities Turn Customer Goodwill Into Gold
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers...
View ArticlePower Up Your Customer Success And Customer Marketing Partnership
Learn how top-performing customer marketing and customer success teams keep existing customers loyal and profitable.
View ArticlePrognosen 2024: Mithilfe von KI und Partnern können die Teams für...
Durch den Vormarsch generativer KI werden sich die Funktionen für B2B-Marketing, -Vertrieb und -Produkte 2024 disruptiven Entwicklungen und Chancen gegenübersehen. Dadurch wird eine Abstimmung noch...
View ArticlePrévisions 2024 : la genAI et les partenaires aident le marketing, les ventes...
En 2024, les services marketing, ventes et produits B2B seront confrontés aux perturbations et aux opportunités offertes par l’IA générative, et il sera donc plus essentiel que jamais de s’aligner. En...
View ArticlePredictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product...
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
View ArticleYour Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check...
View ArticleInvesting In Customer Success Delivers 107% ROI Within Three Years
Explore the benefits of dedicating a team to customer success management, outfitting them with purpose-built technology, and enabling them to drive consistent experiences that lead to retention and...
View Article
